General Introduction
Ediflo is a platform built to enable product teams in media organisations to experiment and innovate with video to succeed and deliver value, through storytelling.
The platform allows product teams to experiment with new capabilities, and in doing so, discover what is most engaging for their customers and so increase the value of their video product.
Video content travels through the system, accumulating value as it goes. A much more valuable experience, that has been multiplied by the enabling elements of the platform, is then delivered to the end user.
Core concepts
Each of these concepts are flexible by design. Teams can use the core platform to create a video product using the the features and components that the platform provides. Or they can choose to build on it - adding new elements and integrations, as Axonista has done for multiple customers.
Please refer to our Glossary for the definitions of the various terms that we use.
Organise
Importing enables teams to place content in the platform so value can be added. Video and live video (including streaming) can be imported or ingested.
A powerful differentiator of Ediflo are Externals, which enables to gather information from many different sources into the video CMS. That information can then be used as part of an interactive experience.
The platform enables teams to structure their content so it can be presented in multiple ways.
Content is structured via Assets, Collections, Categories, Series, Channels and Resources, all of which can contain metadata, which allows for a deeper and more dynamic architecture.
Augment
Augment is a superpower. It allows teams to add even more value to their content by adding interactive elements - creating a dynamic viewing experience with links, advertising, products and more.
Assets can contain Messages, Triggers and Targets. These create a new data structure around video to deliver all kinds of interactive experiences
The platform enables customers to manage how their content is scheduled and segmented. Teams can Plan, Schedule and manage Rights and Restrictions in the platform. This enables the management of decisions at scale across apps.
Distribute
The platform enables our customers’ content to be shared through apps and feeds across web, apps and OTT, via our APIs.
Using feeds and our APIs, we can power all kinds of mobile and OTT apps and web experiences.